Word: fmri
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Dates: during 2000-2009
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...thought to be recruited for a lie, but three stand out: the anterior (front) cingulate, which reconciles goals and intentions; the right orbital/ interior frontal, which processes the sense of reward; and the right middle frontal, which helps govern tasks requiring more than ordinary thought. Functional magnetic resonance imaging (fMRI) looks for such busy, well-oxygenated areas. Get a hit in all three zones, and you may have a liar. That is what No Lie MRI and Cephos claim they can do, with an accuracy...
...switching of attention from one task to another, the toggling action, occurs in a region right behind the forehead called Brodmann's Area 10 in the brain's anterior prefrontal cortex, according to a functional magnetic resonance imaging (fMRI) study by Grafman's team. Brodmann's Area 10 is part of the frontal lobes, which "are important for maintaining long-term goals and achieving them," Grafman explains. "The most anterior part allows you to leave something when it's incomplete and return to the same place and continue from there." This gives us a "form of multitasking," he says, though...
Randy L. Buckner, a professor who studies memory using techniques he pioneered in functional magnetic resonance imaging (fMRI), is joining Harvard’s psychology department this year from Washington University in St. Louis. At Harvard, Buckner will help form the world’s premier research group on memory, Psychology Department Chair Stephen M. Kosslyn wrote in an e-mail. “The addition of Professor Buckner will allow us to build a research group second to none,” Kosslyn wrote. At age 35, Buckner is considered to be the best researcher of his age group...
...Brain. New scanning techniques are making it easier to determine how our minds work and creating hopes in the corporate world that companies can make new connections with customers--and duplicate the Coke effect. The breakthrough behind all that is the development of functional magnetic resonance imaging (fMRI), the latest in neuroimaging technology, which displays not only the structure of the brain but also how it actually functions, by measuring its blood flow. In the scans, specific areas of the brain light up as various mental processes occur. Although the technology is still in its infancy, the potential for looking...
Neuroimaging is also extending into the fields of politics and commerce. Tom Freedman, a former senior adviser to the Clinton Administration, along with his brother Joshua, a professor of psychiatry at UCLA, last year founded FKF Applied Research, a company that uses fMRI to study decision making. In the run-up to the presidential election, they found differences in brain activity between Bush and Kerry voters when they were shown political advertisements. The Freedmans are also studying leadership qualities, by looking at how people's brains respond to an image of someone they would be willing to follow compared with...