Word: fmri
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Randy L. Buckner, a professor who studies memory using techniques he pioneered in functional magnetic resonance imaging (fMRI), is joining Harvard’s psychology department this year from Washington University in St. Louis. At Harvard, Buckner will help form the world’s premier research group on memory, Psychology Department Chair Stephen M. Kosslyn wrote in an e-mail. “The addition of Professor Buckner will allow us to build a research group second to none,” Kosslyn wrote. At age 35, Buckner is considered to be the best researcher of his age group...
...Brain. New scanning techniques are making it easier to determine how our minds work and creating hopes in the corporate world that companies can make new connections with customers--and duplicate the Coke effect. The breakthrough behind all that is the development of functional magnetic resonance imaging (fMRI), the latest in neuroimaging technology, which displays not only the structure of the brain but also how it actually functions, by measuring its blood flow. In the scans, specific areas of the brain light up as various mental processes occur. Although the technology is still in its infancy, the potential for looking...
Neuroimaging is also extending into the fields of politics and commerce. Tom Freedman, a former senior adviser to the Clinton Administration, along with his brother Joshua, a professor of psychiatry at UCLA, last year founded FKF Applied Research, a company that uses fMRI to study decision making. In the run-up to the presidential election, they found differences in brain activity between Bush and Kerry voters when they were shown political advertisements. The Freedmans are also studying leadership qualities, by looking at how people's brains respond to an image of someone they would be willing to follow compared with...
...that's true, scientists turn to such advanced diagnostic tools as functional magnetic resonance imaging (fMRI) machines to peer into the brains of gamblers while they play. In a 2001 study conducted at Harvard Medical School and elsewhere, researchers monitored subjects as they engaged in a wheel-of-fortune game. The investigators looked mainly at several areas of the brain known to be involved in processing dopamine, a pleasure-inducing chemical released during drug and alcohol...
While these images were viewed, the researchers used functional magnetic resonance imaging (fMRI) to monitor brain activity. The researchers paid special attention to activation of the amygdala and the fusiform gyrus, the region of the brain known to be involved in processing human faces...