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...rich dessert, but a hair-styling foam, mousse is the headiest new performer in the $3 billion American hair-care market. Since French cosmetics giant L'Oréal introduced Free Hold to U.S. stores only last December, several brands have been rushed into what could be a $100 million first-year market. Some Los Angeles distributors are having trouble meeting the demand. Says Dallas Stylist Paul Neinast: "Everybody from high school kids to women in their 60s and 70s is using it. Tons of men are using...

Author: /time Magazine | Title: Living: Mousse Is on the Loose A quick, slick hair groomer is the wave of the future | 9/10/1984 | See Source »

Chemistry is the key to mousse's effectiveness. In the late 1970s L'Oréal scientists were searching for a combination to hold hair firmly without the stiffness of sprays. They discovered a foam (mousse in French) that could deliver two substances-one for body, one for manageability-which textbooks described as incompatible in a mixture. Some doubters claim the breakthrough is just a lot of air to puff up the cosmetics market. A few users complain that mousse leaves a residue and makes hair pack down. Millions of fans, however, swear by it. Carol...

Author: /time Magazine | Title: Living: Mousse Is on the Loose A quick, slick hair groomer is the wave of the future | 9/10/1984 | See Source »

Sears sometimes gets taken itself in the process of taking back goods. Shoes that have obviously been worn to shreds have been accepted with a smile. Tools that have been misused have been replaced. Last year a customer in rural New York suddenly became dissatisfied with foam furniture he had bought at Sears-six months earlier. He complained and got a credit. If buyers occasionally abuse the policy, Sears does not mind too much; it counts on those very customers to buy other products that they will not return...

Author: /time Magazine | Title: Sear's Sizzling New Vitality | 8/20/1984 | See Source »

...only poking a little satiric fun at the whole preppie movement. Everyone should be able to laugh." But not, in Gottlieb's case, on the way to the bank: he has now lost two of the three items his firm produces. The only one left is Silent Vigil foam-rubber wind chimes, introduced two months ago "for those who love the look but hate the sound." Silent Vigil sales to date: 2,000 toneless tintinnabulators...

Author: /time Magazine | Title: Trademarks: Mad Dog on the Run | 6/18/1984 | See Source »

...where a thousand workers produced an estimated 25 tons of cocaine a month. The plant's 13.8 tons of cocaine represented roughly one-fifth of U.S. yearly consumption (estimated street price: $1.2 billion). When the police dumped it into the nearby Yari River, the waters ran white with foam...

Author: /time Magazine | Title: Colombia: War on the Cocaine Mafia | 5/28/1984 | See Source »

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