Word: foams
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Dates: during 1960-1969
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Ultimately, the solution must come from science and technology. Conservationists cried over detergent foam-up in streams and rivers; science developed more easily broken-down ("biodegradable") detergents. Science has developed techniques for pretreating sewage and industrial waste so that it need not pollute the nation's waters. Science will find new ways to use growing stockpiles of scrap metal; it is developing acceptable substitutes for wood...
...rubber industry's most inventive engineers, who directed physical research first at Goodyear and later at Firestone, in 1932 conceived a low-pressure pneumatic tractor tire that proved a major boon to farming, during World War II developed hard-rubber tracks for U.S. and British tanks, and a foam plastic float used to transport vehicles ashore in the Okinawa landing; of chronic lung disease; in Wilmington...
...fine-limbed young woman rising from the foam on TIME'S cover is neither a naiad nor the creation of a fashion editor's imaginative whim. She is Mrs. William J. Anderson III, named Michael because she is the third of three daughters in a family that had been hoping for a boy. She is swimming not at Saint Tropez but at Sea Island, Ga.; she comes not from such routinely celebrated places as Manhattan, Boston, or Philadelphia, but from Nashville, Tenn...
...every adult. No less than 75% of this sea of suds, however, was downed by those 21-to-40 urbanites, who constitute only 20% of the population. Since the group's size is due to increase 11% by 1970 and another 37% by 1980, even higher beer sales foam ahead. To capture the rising market for particular brands, the once conservative beer industry is off on the greatest binge of competition since Prohibition ended...
Carbide makes more than a thousand varieties of plastic (for women's coats, artificial wigs, handbags and baby bottles), last year acquired the Englander Co., a mattress maker, to spread sales of urethane foam. Its Linde division makes synthetic sapphires for scientific use with laser and maser beams, but has a profitable sideline in women's jewelry. In fact, though Carbide is primarily a supplier to other industries, it now counts about 10% of its sales in direct consumer products. Its longtime line of Eveready batteries includes 450 shapes and sizes, and its Prestone trademark...