Word: foams
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Dates: during 1980-1989
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...capsule hotels" have become popular among thrifty business travelers and other customers since they were first introduced in 1979. The MAC1 is spacious enough for Western frames and comes with extras not available on the more spartan Japanese models. The basic module, made of plastic lined with fire-resistant foam, costs $2,500 and comes with a twin-size foam mattress, overhead light and climate-control unit. More lavishly equipped versions, costing up to $3,900 each, feature color TV, radio, telephone, tape deck and hot-drink dispenser. Despite design improvements, McLaren concedes, it may be some time before Americans...
...rich dessert, but a hair-styling foam, mousse is the headiest new performer in the $3 billion American hair-care market. Since French cosmetics giant L'Oréal introduced Free Hold to U.S. stores only last December, several brands have been rushed into what could be a $100 million first-year market. Some Los Angeles distributors are having trouble meeting the demand. Says Dallas Stylist Paul Neinast: "Everybody from high school kids to women in their 60s and 70s is using it. Tons of men are using...
Chemistry is the key to mousse's effectiveness. In the late 1970s L'Oréal scientists were searching for a combination to hold hair firmly without the stiffness of sprays. They discovered a foam (mousse in French) that could deliver two substances-one for body, one for manageability-which textbooks described as incompatible in a mixture. Some doubters claim the breakthrough is just a lot of air to puff up the cosmetics market. A few users complain that mousse leaves a residue and makes hair pack down. Millions of fans, however, swear by it. Carol...
Most moussers have been won over by practicality. Commuters like it because they can foam, comb and catch the 8:09 without fuss. Everyone saves time: a moussing can take as little as three minutes. Says Good Housekeeping Beauty Editor Nancy Abrams: "Your hair does itself while you do other things." There are more than 30 brands on the market, and giants like Elizabeth Arden plan to introduce new ones within a few months. Prices range from $1.99 for 2½ oz. of Free Hold, up to $13.95 for 15 oz. of Helene Curtis' brand. There are foams...
Sears sometimes gets taken itself in the process of taking back goods. Shoes that have obviously been worn to shreds have been accepted with a smile. Tools that have been misused have been replaced. Last year a customer in rural New York suddenly became dissatisfied with foam furniture he had bought at Sears-six months earlier. He complained and got a credit. If buyers occasionally abuse the policy, Sears does not mind too much; it counts on those very customers to buy other products that they will not return...