Word: foams
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...onetime whaling port, a fake whale was seen floating in the harbor; 15 pretty nurses lay down on three hospital beds set smack in the middle of the highway. But nothing matched the pandemonium on Montauk's bluffs. There the Montauk Fire Department's hoses and two foam makers were turned loose, sending gallons upon gallons of fire-fighting foam billowing down the cliffs. Joined by hardened surfers, who left their boards to join in the fun, Kaprow, like Moses, led his tribes of happy Happeners across the foamy...
...dignity, a kind of apprehension in their approach," one spectator noted. "Yeh, sort of like a pilgrimage," another added. But soon the whole beach crowd was jumping into the cascade of suds, which came up to their knees, thighs, armpits. One plump sculptress plunked herself down, let the foam flow over her. Explained a Happener: "I'm exposing the five senses to a completely irrational environment." The suds were harmless, and they sent Kaprow into raptures. Said he: "It was like tons and tons of danger kissing you like a powder puff...
Once the fun was discovered, no one could have enough. The next day the foam-making apparatus was driven over to the town dump near Springs, another artists' outpost, where the suds spewed forth once again so that all the children could have a good wallow. "The silliest thing I ever saw," exclaimed one horrified mother. But not all agreed. "A blast-out of sight. I wish it could happen every day," said one teenager. It probably won't. The tab for the three-day Happening, with the cost of filming, was nearly $30,000-a fairly inflationary...
...this year. Viewing the recovery of his company, which was founded 100 years ago as a tanners' cooperative, President Richard Kimmel vows: "We won't make the same mistake again by holding on to one product line and saying this is it." Kimmel has already added a foam-backed carpet for indoor commercial use, will doubtless find some way to move Ozite carpets into the living room...
...Endless Summer. To surfboard enthusiasts, a new wave film is an epic celebrating the cool of a bronzed athlete atop a ten-foot slab of polyurethane foam, shooting through a tunnel of sea-green water formed by a breaker's curl. "The ultimate thing in surfing is to be covered up by the wave," says Bruce Brown, a blond, 28-year-old Californian who probably qualifies as the world's foremost exponent of pleasure before business. A Bergman of the boards, Brown makes his pleasures pay, and has pushed his income into a fun-filled six-figure bracket...