Word: foams
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...fine-limbed young woman rising from the foam on TIME'S cover is neither a naiad nor the creation of a fashion editor's imaginative whim. She is Mrs. William J. Anderson III, named Michael because she is the third of three daughters in a family that had been hoping for a boy. She is swimming not at Saint Tropez but at Sea Island, Ga.; she comes not from such routinely celebrated places as Manhattan, Boston, or Philadelphia, but from Nashville, Tenn...
...every adult. No less than 75% of this sea of suds, however, was downed by those 21-to-40 urbanites, who constitute only 20% of the population. Since the group's size is due to increase 11% by 1970 and another 37% by 1980, even higher beer sales foam ahead. To capture the rising market for particular brands, the once conservative beer industry is off on the greatest binge of competition since Prohibition ended...
Carbide makes more than a thousand varieties of plastic (for women's coats, artificial wigs, handbags and baby bottles), last year acquired the Englander Co., a mattress maker, to spread sales of urethane foam. Its Linde division makes synthetic sapphires for scientific use with laser and maser beams, but has a profitable sideline in women's jewelry. In fact, though Carbide is primarily a supplier to other industries, it now counts about 10% of its sales in direct consumer products. Its longtime line of Eveready batteries includes 450 shapes and sizes, and its Prestone trademark...
...Fiberglas-insulated walls are staggered, so that no single stud touches both sides of the wall, therefore cannot conduct noise. On the ceiling, sound is absorbed by 2 in. of glass wool surfaced with vinyl. To reduce the clatter of heels, vinyl is laid over an asbestos-and-foam cushion on the floor. Other floors have wall-to-wall carpeting with extra-thick underpadding
...Virginia, first hit it big in 1953 on Detroit's WXYZ-TV, where his TV antics cadged kids into eating lunch. Then he transplanted to Hollywood and bloomed on. He was such a smash that the stars lined up to get smacked by one of Soup's foam-filled pies. Things were going so well that ABC put him on the network. He bombed out. Then last fall a local New York channel tried...