Word: foams
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...Journal advocated the wearing of foam rubber shoulder pads quilted and padded sweaters, shin guards, and plastic instead of leather cleats. However, "protective clothing much as worn by American footballers hardly seems justified," it added...
...LOWENSTEIN & Sons, among the six biggest U.S. textile companies, took over stock control of Wamsutta Mills, thereby diversified from cotton dress goods, shirtings, etc. into sheets, foam-rubber pillows, electric blankets. Lowenstein paid $9.50 each for 208,500 of Wamsutta's 396,000 shares outstanding (v. $9.25 over the counter) and offered to buy more at the same price until Sept...
From these modest beginnings Dunlop Rubber Co., Ltd. has grown into a mammoth holding company with 165 subsidiaries, 66,000 stockholders and 93,000 employees. Its 61 factories (23 outside the United Kingdom) turn out golf balls, tennis balls, foam rubber, tires, tubes, 'raincoats; its Malayan rubber plantations (92,800 acres) are the biggest private landholdings in the British Commonwealth. With 1953 sales of $680 million (and a net of $14 million), Dunlop completely dominates the Commonwealth market for rubber goods. Dunlop, in fact, is often called a microcosm of the Empire...
...sits on the foam-rubber throne of Dunlop's empire is big (6 ft., 200 Ibs.), grey-haired George Edward Beharrell, 55. In his realm he finds one flaw: Dunlop sales rank but fifth in the U.S.* Last week George Beharrell made a big move to correct this flaw. He announced that Dunlop will spend $5,500,000 to modernize its plant at Buffalo and streamline its U.S. sales organization...
...lines. A company may start making new products closely related to the old (e.g., Kelvinator added washing machines to its appliance line), or it may step boldly into some completely new field (e.g., Stanley Warner Corp. took over International Latex, thus moving from theaters into girdles, baby pants and foam pillows...