Word: foams
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...rich dessert, but a hair-styling foam, mousse is the headiest new performer in the $3 billion American hair-care market. Since French cosmetics giant L'Oréal introduced Free Hold to U.S. stores only last December, several brands have been rushed into what could be a $100 million first-year market. Some Los Angeles distributors are having trouble meeting the demand. Says Dallas Stylist Paul Neinast: "Everybody from high school kids to women in their 60s and 70s is using it. Tons of men are using...
Chemistry is the key to mousse's effectiveness. In the late 1970s L'Oréal scientists were searching for a combination to hold hair firmly without the stiffness of sprays. They discovered a foam (mousse in French) that could deliver two substances-one for body, one for manageability-which textbooks described as incompatible in a mixture. Some doubters claim the breakthrough is just a lot of air to puff up the cosmetics market. A few users complain that mousse leaves a residue and makes hair pack down. Millions of fans, however, swear by it. Carol...
Sears sometimes gets taken itself in the process of taking back goods. Shoes that have obviously been worn to shreds have been accepted with a smile. Tools that have been misused have been replaced. Last year a customer in rural New York suddenly became dissatisfied with foam furniture he had bought at Sears-six months earlier. He complained and got a credit. If buyers occasionally abuse the policy, Sears does not mind too much; it counts on those very customers to buy other products that they will not return...
...only poking a little satiric fun at the whole preppie movement. Everyone should be able to laugh." But not, in Gottlieb's case, on the way to the bank: he has now lost two of the three items his firm produces. The only one left is Silent Vigil foam-rubber wind chimes, introduced two months ago "for those who love the look but hate the sound." Silent Vigil sales to date: 2,000 toneless tintinnabulators...
...where a thousand workers produced an estimated 25 tons of cocaine a month. The plant's 13.8 tons of cocaine represented roughly one-fifth of U.S. yearly consumption (estimated street price: $1.2 billion). When the police dumped it into the nearby Yari River, the waters ran white with foam...