Word: focus
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Dates: during 2000-2009
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...Storch is quick to point out that while the economy has heightened the urgency of the "R" Market initiative, the company has been preparing for its launch for the past few years. He emphasizes that Toys "R" Us isn't shifting its focus from the fun stuff. The percentage of square footage dedicated to the "R" Markets will be in the "single digits," according to Storch. In the Phillipsburg Toys "R" Us, for example, manager Mark Schantz estimated that the "R" Market took up just 1,300 of the store's 30,000 square feet - that's just 4.3%. Storch...
...Money was thrown at market research too, especially in the long months before the launch. (Lipman was hired in the summer of 2005 for a magazine that didn't come out until May 2007.) "When I asked to attend a focus group, they suggested not New York - in the same building - but Chicago," says another former staffer. "Joanne stayed at the Four Seasons. And two people from the art department turned their San Francisco focus-group trip into a multiday minivacation at company expense...
Charlamange said that this years producers sought to return the show’s focus to fashion in response to criticism from past years...
...This weekend went really well for us,” Lambert said. “We will focus on practicing in heavy winds over the next couple of weeks, because San Francisco is supposed to have some tough conditions and we don’t get heavy winds very often on the Charles...
...main focus was to qualify for nationals and then to concentrate on finishing in the top two, and we were able to do both,” rookie skipper Emily Lambert said...