Word: focused
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Dates: during 2000-2009
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...June the CDC organized 15 focus groups in three cities to discuss the public's impressions of the new flu so far. The participants had all heard of the virus, but they had a lot of questions. In an Atlanta group, the organizers had people read a news story about a real-life, healthy teenage girl from Milwaukee who had caught H1N1 in the spring and died. The group reacted with intense discomfort and then did what humans do: they looked for a way to fit it into one of the boxes in their mind. Some speculated that the girl...
...said. “I can’t wait to see what this fair will look like in years to come.” Fair-goer Rebecca J. Cohen ’12 said that she thought the event reflected the community’s heightened focus on sustainable and thoughtful farming. “It’s not just a fringe belief; people are really trying to support it,” she said...
...midst of this atmosphere, it is nearly impossible for me to focus on my own workout without getting the feeling that I’m somehow horribly behind. My neighbors’ peeks at my speed or calorie count are never quite as discreet as they think they are. After looking, my nosy fellow exerciser often either cranks up his resistance or speeds up his strides, or else smirks in the knowledge that he’s comfortably ahead...
...words are weapons, Frank Luntz is a samurai. The pollster and communications consultant has spent years shaping corporate and political messages based on focus groups and opinion surveys in all 50 states and overseas. His best-known client has been the Republican Party, for which he transformed the "estate tax" into "death tax" and helped popularize "tax relief" to replace mere "tax cuts." The Fox News contributor has compiled his insights into public opinion in a new book, What Americans Really Want... Really. He spoke with TIME about the health-care debate, the benefits of ambushing CEOs and what...
...have to ask about the Playboy Playmates. Why did you focus group them and what did you learn about what they're looking for in a man? Why did I focus group them? Why would a guy ask another guy that question...