Word: focused
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...will likely hinge on whether they consider the Super Bowl the apotheosis of sport or of marketing. For many, the game - whose broadcast reaches some 100 million viewers and possesses an economic footprint larger than the GDP of 25 nations - has had its appeal overshadowed by the neon-lit, focus-grouped spectacle that surrounds it. St. John anticipates those sentiments. "Sure, this billion dollar game harbors the crass and the commercial," he concedes. "But for a few short hours at least, the truly base and the evil must wait outside the door because we're watching the game. The Super...
...This represents a substantial step forward for Talbots," says company president and CEO Trudy Sullivan. "It stabilizes our liquidity during these most difficult and uncertain times, enabling us to focus on implementing the key strategic initiatives that will drive improved performance of our business." (See who's to blame for the financial crisis...
...billion in state funding to embryonic-stem-cell research. That threatened to draw scientists in the stem-cell community west, and Melton took pains to foster a "band of brothers" mentality. "I tried to create a cocoon here," he says, "and tell people that your job is to focus on the science. Don't worry what the politicians say." By then, Melton's team was one of only a handful in the country working on embryonic stem cells and was making headway in teasing apart the myriad critical steps needed to guide these impressionable cells into becoming insulin-generating cells...
...Meagan Cowher, who graduated last year. “It’s pretty nice [not to face her], but it doesn’t make defense easier—just different,” Finelli said. “When you face a player of that caliber, you focus all your defense on that one person. With their more balanced team, we just all have to worry about our matchups and back each other up on the floor.”The Crimson will have to contend with a few very athletic Tiger guards. Sophomore Addie Micir...
...look to establish its balanced attack this weekend against Harvard. Leading the Quakers is sophomore Tyler Bernardini, a 6’6 forward, who had two double-doubles in the last three games, along with a 23-point showing against La Salle.“We really need to focus on Bernardini,” said Housman.The Crimson must also keep its eye on point guard Zack Rosen. In his first season, the freshman sensation currently leads the Ivy League with an assist/turnover ratio of 2.13. He is also second in the league in assists, averaging 4.9 a game. Rosen...