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...workplace, for more than a decade, job-insecure Americans have been told to cultivate "the brand called you." Decide what your strengths are. Focus on your core competencies. Be aware of the bullet points of your identity. The message of both business and leisure today is, Distinguish between the actual and the for-public-consumption self. (See the top 10 TV series...

Author: /time Magazine | Title: Reality TV at 10: How It's Changed Television — and Us | 2/22/2010 | See Source »

Gordon believes that if you focus on the performance of the adults and the system in which they operate, student success is sure to follow. The biggest problem with many failing schools, he and others in the turnaround movement say, isn't the kids, the parents or the community - though all three are undeniable factors. The key flaw is that the schools are poorly run. "We are trying to apply modern-management common sense," says Gordon. "Invest in your talent, set goals - continuous improvement, constant feedback." This differs, he says, from typical public schools, where teachers receive evaluations only once...

Author: /time Magazine | Title: A Quick Fix for America's Worst Schools | 2/22/2010 | See Source »

...menu at McDonald's without the approval of hundreds of people: marketers, franchise representatives, engineers who specialize in food hold times, operations managers who know precisely how far refrigerated trucks can drive before food rots and money people who have read reams of market research that has relentlessly focus-grouped every ingredient combination that could be part of a Snack Wrap...

Author: /time Magazine | Title: McDonald's Chef: The Most Influential Cook in America? | 2/22/2010 | See Source »

...also knows that very few McDonald's customers have read Fast Food Nation, a scathing indictment of the industry, or seen the 2003 documentary Super Size Me, in which a filmmaker ate only McDonald's for a month and - shockingly - got fat. Instead, McDonald's has learned to focus on balance: you add a healthy Southwest Salad, and then you add a rich Angus burger. Also, you don't mess with the fries. Coudreaut could never mess with the fries...

Author: /time Magazine | Title: McDonald's Chef: The Most Influential Cook in America? | 2/22/2010 | See Source »

...episode shifted focus and setting, from the State Senate campaign to Juniper Creek and Mexico. While Margene tries to reconcile with Bill ("We haven't had sex in a week; I don't think I can take it much longer"), Barb, who's been attending to the casino the Henricksons run with a local tribe, cozies up to the sulky, dishy Blackfoot Tommy Flute in a sweat lodge and finds an ally in Marilyn Densham (Sissy Spacek), a Washington lobbyist who, against Bill's wishes, wants to represent the casino. Ana reappears, visibly pregnant, and Barb agitates to bring...

Author: /time Magazine | Title: Big Love: Shark-Jumping in Utah | 2/21/2010 | See Source »

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