Word: focused
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...with something serious like [Pepsi Refresh], you're going to get ignored," says Clow, who also masterminded Apple's legendary "1984" Super Bowl ad. "If you're going to be there, you have to do something over the top." Some serious spots, like the anti-abortion ad from Focus on the Family, in which the mother of Florida quarterback Tim Tebow explains how she ignored doctor's orders to terminate her pregnancy with her star son, could fit because they stir controversy. There's nothing controversial about building rural health clinics...
...deed with a comment on a separate, and contentious, issue. Bill and Melinda Gates’ decision to direct their foundation’s funds toward an initiative they believe to be extremely important will allow vaccinations to reach those who need them, even if countries and international organizations focus their attention elsewhere, Gates should have focused on that fact instead...
Nevertheless, Harvard does already have an impressive array of environmental courses under the Center for the Environment and is introducing courses this year like the Science of Energy, along with a handful of freshman seminars that focus on sustainability. But Harvard still lacks a cohesive undergraduate program for students to pursue these interests. In sharp contrast, students at Princeton can obtain a certificate in Sustainable Energy, and, down the river, MIT offers a minor in Energy...
Clearly Harvard needs to play catch up in order to fulfill its obligation as a premier research university and the historic focus of great policy debates. The university must develop a cohesive interdisciplinary curriculum and possible concentration or secondary field that will adequately prepare students to be the clean energy leaders and green gurus of tomorrow. Students of all disciplines must seriously consider careers in sustainability and should actively work with the university to establish these new resources. Proper forums and mechanisms should be developed to bring faculty across the university together to engage in interdisciplinary research projects...
...Right now, Dilma's focus is on gaining momentum before April, when she must officially declare her candidacy. She'll need to visit the farthest corners of Brazil and get her face constantly on television and in the newspapers, something she has done diligently over the last year by sticking to Lula like a shadow. But it remains an open question whether she can build a critical mass of voter support without her charismatic mentor alongside...