Word: focusing
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Dates: during 2000-2009
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...Yahoo! is in the midst of a massive reorganization to focus on what matters: wringing more money from its ads and more time from its community. That hasn't been easy for a company that has divided its attention among dozens of products and services. "Yahoo! is many things to so many people, whereas the beauty of Google is that at the end of the day, it's search done well," says Drew Neisser, CEO of Renegade Marketing Group, an ad agency...
...company's focus was adrift. It had dabbled in creating content, a strategy it later cut back on, and had fallen further behind Google in generating revenue from its huge audience. Last November an agent provocateur emerged in Brad Garlinghouse, a senior vice president, whose leaked memo became known as the Peanut Butter Manifesto. He argued passionately that Yahoo! was wasting its talent by distributing its resources like peanut butter on a widening slice of bread. "The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular," Garlinghouse wrote. "I hate...
Advertisers are increasingly eager to focus campaigns around search ads. Panama gives them a new, cleanly designed online spot where they can plan, track and change ad campaigns in progress. It may help improve Yahoo!'s return on investment in that arena because it gives advertisers more leeway in targeting specific geographic areas. A pizza-shop owner can pinpoint his pitch to local diners who search for pepperoni, for instance. "Geo-targeting is huge," says Neisser. The company is also adding a mobile search tool that will eventually extend Panama's reach to cell phones. The new services should help...
...even newer is how many in this group (81%) have discovered the magic of Google and other search sites. "They are finding information that helps them identify and participate in interest groups," says Ken Gelman, director of marketing research at AXA. "They use the Net to help them focus...
...Currently, there is almost no incentive for good teaching. Teaching awards don’t consistently lead to above-median pay adjustments, and professors who gain distinction as teachers by being appointed to prestigious Harvard College Professorships do not see immediate bonuses. Faculty members will never be encouraged to focus on their pedagogy until their efforts translate into more than titles and pats on the back. Instead, we support the system endorsed by the Task Force’s report to base adjustments in pay scale—currently only the product of top-notch research—equally between...