Word: focusing
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...June the CDC organized 15 focus groups in three cities to discuss the public's impressions of the new flu so far. The participants had all heard of the virus, but they had a lot of questions. In an Atlanta group, the organizers had people read a news story about a real-life, healthy teenage girl from Milwaukee who had caught H1N1 in the spring and died. The group reacted with intense discomfort and then did what humans do: they looked for a way to fit it into one of the boxes in their mind. Some speculated that the girl...
...position, Kessel’s administrative oversight was narrowed—from control of whole menus to a focus on condiments and appetizers. Breslin said that he took over Kessel’s administrative tasks...
...while McDonell explained that his focus was on writing an engaging spy novel rather than on representing the setting where so much of the novel unfolds, a number of young authors who choose to write about Harvard instead decide to incorporate the institution into their own stories...
...words are weapons, Frank Luntz is a samurai. The pollster and communications consultant has spent years shaping corporate and political messages based on focus groups and opinion surveys in all 50 states and overseas. His best-known client has been the Republican Party, for which he transformed the "estate tax" into "death tax" and helped popularize "tax relief" to replace mere "tax cuts." The Fox News contributor has compiled his insights into public opinion in a new book, What Americans Really Want... Really. He spoke with TIME about the health-care debate, the benefits of ambushing CEOs and what...
...have to ask about the Playboy Playmates. Why did you focus group them and what did you learn about what they're looking for in a man? Why did I focus group them? Why would a guy ask another guy that question...