Word: focusing
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...Storch is quick to point out that while the economy has heightened the urgency of the "R" Market initiative, the company has been preparing for its launch for the past few years. He emphasizes that Toys "R" Us isn't shifting its focus from the fun stuff. The percentage of square footage dedicated to the "R" Markets will be in the "single digits," according to Storch. In the Phillipsburg Toys "R" Us, for example, manager Mark Schantz estimated that the "R" Market took up just 1,300 of the store's 30,000 square feet - that's just 4.3%. Storch...
...Money was thrown at market research too, especially in the long months before the launch. (Lipman was hired in the summer of 2005 for a magazine that didn't come out until May 2007.) "When I asked to attend a focus group, they suggested not New York - in the same building - but Chicago," says another former staffer. "Joanne stayed at the Four Seasons. And two people from the art department turned their San Francisco focus-group trip into a multiday minivacation at company expense...
...Monday raised the pandemic swine flu alert level from phase 3 to 4, two levels below the declaration of a full pandemic. The elevated alert means there has been sustained human-to-human transmission of the new A/H1N1 swine flu virus and that scientists now believe government efforts should focus on slowing the spread of the virus rather than containing it at its source...
...also recommended that countries do not close borders or impose travel bans. "Restricting travel would have very little effect on stopping the movement of this virus," said Fukuda. At this point, trying to close borders would be like closing the barn door after the horse has bolted - better to focus on community-level protections like better disease surveillance and hygiene. (Read "Battling Swine Flu: The Lessons from SARS...
...This weekend went really well for us,” Lambert said. “We will focus on practicing in heavy winds over the next couple of weeks, because San Francisco is supposed to have some tough conditions and we don’t get heavy winds very often on the Charles...