Word: fodder
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Koch and Byrne were good fodder for the TV commercials that Garth writes and directs. He favors blunt, factual spots with few frills; He also subscribes to Marshall McLuhan's theory that "cool" images are more effective than "hot" ones on TV. Koch and Byrne, both plain-spoken and low-keyed, fit the Garth format...
...they said, Ullo summoned them to the house, where they saw Calderazzo's body. They testified that Ullo gave Zander a .22 automatic with instructions that it be delivered to Connor. Then the pair were ordered to dump Calderazzo's body in the desert, where it became fodder for scavenging animals...
Pennypacker's abrupt rise in esteem--"from the pits to the Ritz," as one former resident characterized it--provides plenty of fodder for characterized it--provides plenty of fodder for armchair sociologists quick to find an incisive explanation for any new trend. While finding any people who say they are unhappy with life in Pennypacker may be surprisingly difficult, it's a cinch to find 20 people with 20 different theories about why the dorm has suddenly become such a "bed of roses." But the various theories explaining the dorm's new-found popularity all return to a single fact...
Holtz wrote a victory song for the team during the pre-season but, like Napolean's Marseillaise-singing recruits, Holtz's charges have not amounted to much more than cannon fodder for the opposition...
...earthquake. In Kweilin, southwest China's poetic wonderland of rivers, caves and mountains, mourning meant memorial meetings and work. Long lines of students one day walked sobbing along the main street of Kweilin with white paper wreaths for Chairman Mao. They were followed by peasants hauling grass and fodder on bamboo yokes, while motorized carts filled with building stones and charcoal lined the road. Construction is the watchword...