Word: fodor
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Dates: during 1990-1999
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There's the mother of budget travel guides, thirty-three year old, Harvard-produced Let's Go. And then there's "the new kid in town," the Berkeley Guides. Published by Fodor's, the new series is being promoted as the fresh, politically aware, soybean ink alternative to stale musings by Harvard's "snotty little rich kids...
That, at least, is the image of Harvard's Let's Go writers that Berkeley is trying to establish, according to Pete Deemer, publishing director of the 1993 Let's Go series. Deemer says that Andrew R. Barbour, executive editor of the Berkeley Guide series and an editor at Fodor's, would like the public to believe that Let's Go is run "by a bunch of snobby Harvard bluebloods...
Scott A. McNeely, a writer and editor for the Berkeley Guides, says that Fodor's may have chosen Berkeley to illustrate "the epitome of East-West coast differences." He admits that much of the guidebook rivalry is based on stereotypes. At Berkeley, students may be "more politically aware, more aware of what's going on around the world, than at other schools...
CONVINCED THAT HARVARD UNIVERSITY'S 32-YEAR-OLD LET'S GO travel handbooks have grown a bit stodgy, students from the University of California, Berkeley, are fanning out to describe the world in their own funky Fodor's series, THE BERKELEY GUIDES. The free-wheeling new guides offer warnings about beaches that "suck" and restaurants that are "yucko." The guides are printed on recycled paper with soy-based ink. Sniffs Pete Deemer, publishing director of the Harvard series: "Theirs may be more environmentally friendly, but ours won't get thrown out as much...
...Spring Break driving tour of South Carolina and Georgia, my single obsession became not to view every historical site and plantation recommended by Fodor's but to stop and taste the offerings of every single restaurant and fast-food joint we sped by on small Southern highways...