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That meant focusing attention on the personality of his eggheadish foe, while putting just a little distance between himself and Reagan. Like his famous father before him, the Illinois Democrat lacks a personal touch. He has compiled his economic program for Illinois in a 300-page redevelopment pamphlet, yet on the stump he has come across as brainy and out of touch. His defensive response to a flurry of wimp jokes--he launched an ad campaign stressing that he had volunteered for the Marines during the Korean War--only accelerated his electoral decline. So did his outlandish last-ditch salvos...

Author: By Paul A. Engelmayer, | Title: Of Wimps and Toughs | 11/2/1982 | See Source »

COMBAT ZONE. At first, Margaret Heckler's campaign in the suburbs of Boston was so genteel it was virtually nonexistent. Republican Congresswoman Heckler, 51, whose eight terms make her the senior woman in Congress, ignored her opponent and ducked the press. But her Democratic foe, irrepressible Congressman Barney Frank, 42, is hard to high hat. The race for Massachusetts' Fourth Congressional District-one of six House contests in which redistricting has pitted incumbents against each other-has become both close and nasty. Heckler had an early edge, since 70% of the new district's population was drawn...

Author: /time Magazine | Title: For the House | 11/1/1982 | See Source »

...Senate had been debating the first treaty for 22 days, and everyone, friend or foe, was ready for the verdict. I listened to the final vote on March 16, 1978, in my little private office, checking off each Senator against the tally sheet where I had listed his or her commitment. I had never been more tense in my life as we listened to each vote shouted out on the radio. My assistants and I had not missed one in our count; there were no surprises. I thanked God when we got the 67th and deciding vote. [The final vote...

Author: /time Magazine | Title: Giving Away The Canal: Jimmy Carter on Panama | 10/18/1982 | See Source »

Much as medieval knights brandished their heraldic emblems, an increasing number of businesses are brandishing new trademarks. Like the old coats of arms, the new logos are designed to impress friend and foe, inspire vassals with loyalty and pride, and bolster the sense of power. America's best designers are brought to bear on this imagemaking, which generally covers corporate signs, advertising, printed matter and buildings...

Author: /time Magazine | Title: Design: Heraldry for the Industrial Age | 10/18/1982 | See Source »

Frank wastes no opportunity to associate his Republican foe with the Republican President. "Just to get things straight," he once said, "I'm the one who did not kiss Ronald Reagan on the night of the State of the Union address." Heckler just as surely distances herself from Reagan policies. "I am running on my own record," she insists. When Treasury Secretary Donald Regan spoke at a fund raiser in July, she went out of her way not to be photographed with him. After it became clear that she would face Frank, her positions veered noticeably: this year...

Author: /time Magazine | Title: The House: Clash of Ideas and Styles | 9/20/1982 | See Source »

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