Word: foils
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Dates: during 1930-1939
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Late last year Reynolds Metals Co., world's biggest maker of metal foils, bought a large advance supply of aluminum for some $3,000,000 from Aluminum Co. of America. At that time no one knew precisely why the company was thus lofting its inventory more than 50%. Last spring when Reynolds Metals raised $5,000,000 through new financing (TIME, May 6), no one knew why working capital was being doubled except President Richard Samuel Reynolds who remarked laconically: "We have a number of new developments which might surpass the volume of our metallic foil business." Last week...
Portly, sales-minded Richard Reynolds, nephew of Winston-Salem's late Tobacco-man Richard Joshua Reynolds, arrived at the building business by the devious route of tin foil for tobacco and the Eskimo Pie, wrappings and labels for ham, candy boxes, ginger ale bottles, other fast-selling packaged products. Few years ago he made the discovery that the foil which wraps an Eskimo Pie can also be used to insulate a house. It was really no discovery at all because the Germans had long used shiny foil for insulation because of its high reflective power. Foilman Reynolds...
...Reynolds-system houses were being built in New York and New Jersey. Under the Reynolds system a prospective home builder outlines his ideas to an architect who sketches the plans. These are forwarded to Reynolds Corp. which draws up specifications for Reynolds fireproof framing, structural flooring, lathing, metal foil insulation, heating, airconditioning, plumbing-approximately 80%, of the mechanical and structural parts that go into a house. The rest -hardware, lighting fixtures, floor covering, wall covering, etc.-the builder buys for himself. All Reynolds equipment is sold through local dealers. The company claims that a Reynolds house, complete with airconditioning, will...
...anything from wine caps to book jackets, from ham wrappers to ginger ale labels, from candy box covers to containers for permanent wave pads. Lately Reynolds has added building materials, and it is in that division that the company is presumably about to expand. Chief building product is aluminum foil insulation, which because of its shiny finish minimizes transfer of heat by radiation. Most building insulation simply reduces heat transfer through conduction and convection. Another important Reynolds building product is an ingenious prefabricated lathing, sold with or without a foil backing...
...business had no chic when, in 1923, Parry Borland Saylor became head of the U. S. branch of Canada Dry Co. of Canada. A sharp, aggressive onetime tire salesman, he made his product look as much like a champagne bottle as possible (green glass, gold-foil collar), went after the public with a svelte and costly advertising campaign. The results so astounded his Canadian bosses that they sold the parent company to him on the spot. But Parry Dorland Saylor soon struck a snag. He wanted control of a minority interest owned by four rich young Manhattan socialites including John...