Word: folderol
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Dates: during 1940-1949
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...California wines. The notion was developed by Chateau Martin's advertising agent, Herman C. Morris, whose outfit whipped together a series of chats by a comic Frenchman, who, after a sip of Chateau Martin '39, uniformly wound up: "I go queek get my citizenship papers." This folderol, tried over a few stations, was so successful that Chateau Martin upped its spot announcement budget from $100 to $3,500 a week, introduced the imperishable jingles with which Gaston now assaults the ether. Since Gaston started, Chateau Martin has sold 15,000,000 quarts of wine, sent a top-hatted...
Unfortunately, for dentistry, the bride got pretty sore at this toothy folderol during rehearsal, accused her beloved of being more eager to advertise his wares than her charms. At that point the groom slapped the bride. The bride retaliated in kind, and also refused to go through with the nuptials until all references to dentures were eliminated from the ceremony. Eventually she had her way. The course of television love met further obstacles. Before the bride arrived at the studio altar, in came Fan Dancer Faith Bacon. Clad in a brassiere and a G-string, with feathers in her hair...