Word: foldouts
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...doctored photograph, Esquire showed her sledding with Crooner Eddie Fisher, under the quote: "Anyone who is against me will look like a rat - unless I run off with Eddie Fisher." Last November, a ventriloquist's dummy made to look like Hubert Humphrey graced the visible part of a foldout cover. Said the dummy: "I have known for 16 years his courage, his wisdom, his tact, his persuasion, his judgment, and his leadership." When the cover was opened, the full picture showed the dummy superimposed on the lap of, yes, Lyndon Johnson, who in turn was saying: "You tell...
...intellectual content of Playboy is at least on a par with the pretentiously overstated content of a TIME Essay. The prurient appeal of an overripe foldout is no worse than the peekaboo enticement of gossip about "People." The humor of a Playboy cartoon is often more sophisticated than the cleverness of TIMEse...
Like the pre-publication dummy (TIME, Sept. 12), Flair's Vol. I, No. 1 was full of tricks. Samples: a "window" in the cover permitting a partial view of the next page, an accordion foldout, a page of Fleur's own self-assured handwriting in gold ink on blue paper, pages of odd sizes and varied textures. To readers familiar with Fleur's wearing of a rose as a trademark, Flair's frontispiece was the most Fleurish -and Freudian-touch of all: it was a reproduction of Girl with Roses by Artist Lucian Freud, grandson...