Word: folds
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Dates: during 1990-1999
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Nike's director of sports marketing, Steve Miller, describes the transactions as a way for universities to raise additional funds for their athletic programs. Other observers question whether they violate the nominally amateur spirit of collegiate sports. Through them Nike positions itself to funnel future stars into its fold and in some cases guarantees them millions of dollars in endorsement deals before they sign with a pro team...
...generation. Emil Jr., 45, and Edward, 32, dropped out of church, and stayed out. John, 43, was married on a cliff overlooking Laguna Beach, divorced -- and returned to the Catholic Church, saying, "Maybe the traditional way of doing things isn't so bad." Joe, 41, also returned to the fold after marrying a Ukrainian Catholic. Mary, 40, married a lapsed Methodist and worships "God's creation" in her own unstructured fashion. Rosie, 38, drifted into the Hindu-influenced Self- Realization Fellowship. Chris, 34, picked Unitarianism, which offered some of Christianity's morality without its dogma. Theresa, 36, spent five years...
Today, a quiet revolution is taking place that is changing not only the religious habits of millions of American but the way churches go about recruiting members to keep their doors open. Increasing numbers of baby boomers who left the fold years ago are turning religious again, but many are traveling from church to church or faith to faith, sampling creeds, shopping for a custom-made God. A growing choir of critics contends that in doing whatever it takes to lure those fickle customers, churches are at risk of losing their heritage -- and their souls...
...vastly outnumbered by the 42% of baby boomers who remain dropouts from formal religion. Roof's polling, however, found that most said they felt their children should receive religious training -- creating an opportunity that churches are rushing to meet. Two potent events that might draw dropouts back to the fold are having children and facing at mid-life a personal or career crisis that reminds boomers of the need for moorings. "You have to start thinking about God in the face of how to raise children in a society that has lost all connection to God," says Hollywood screenwriter- director...
Many professionals like the freedom of such a life. John Andrews, 42, a Los Angeles antitrust attorney, remembers working seven weeks without a day off as a young lawyer. He prefers temping at law firms. Says he: "There's no security anymore. Partnerships fold up overnight. Besides, I never had a rat- race mentality, and being a lawyer is the ultimate rat-race job. I like to travel. My car is paid for. I don't own a house. I'm not into mowing grass...