Word: folgers
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Watch out, Folger's and Maxwell House. Coca-Cola is circling the breakfast table and coffee break. The Atlanta-based company is promoting the top-selling soft drink, which has only about one-third less caffeine than coffee, as the eye-opener of choice. Billboards and radio commercials in Atlanta, New Orleans and Knoxville urge people to have "a Coke in the morning." Local bottlers echo the theme in Kentucky, Oklahoma, Virginia, Wisconsin and Florida...
Said Nick F. Folger '87, "If the Redskins meet the Packers in the play-offs, then we can watch the Redskins kill the Packers on a big screen...
...finding madness in his method. Educators, critics and theater folk overwhelmingly dispute his claim that Shakespeare is losing popularity. On American campuses, at any rate, interest has never been higher. As for the merits of Rowse's specific alterations, John Andrews, director of academic programs for the Folger Shakespeare Library in Washington, says: "He is tone deaf, it seems to me. He has no sense of the music of verse." Al though Rowse usually retains the rhythm of Shakespeare's lines, some of his substitutions change it altogether. "We'll have no Cupid hoodwink'd with...
Procter & Gamble does everything in a big way. The company is the $12 billion enterprise behind such household names as Charmin, Folger's, Crest and Crisco. When P&G decides to add a new product to this list, competitors view the marketing assault as a D-day invasion, and with good reason. Last week P&G launched Citrus Hill, its entry into the $3 billion market for chilled and frozen orange juice. "There's a year of sunshine in every sip," goes the slogan for the ads that blossomed on TV and in newspapers. The commercials portray...
...seeking coffee for its own sake instead of ambience, the path leads straight to the Coffee Connection (fondly referred to as the cafine connection by devotees) where you can find any been you fancy brewed ways even Mrs. Folger hasn't heard about. Located in the first floor of the Garage, you can drink your fill, but steer clear of the obscenely priced, though delicious, desserts...