Word: folics
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FORTIFYING RESULTS Just two years after folic acid, a B vitamin, was added to many grain products in the U.S., certain birth defects of the brain and spine are down 19%. Enriched food provides about a quarter of the 400 micrograms a day that experts say women of childbearing age need. The rest can come from supplements, hyperfortified cereals and leafy green vegetables...
...selling bar in natural-food stores. Then there was the line of breakfast cereals from Zoe Foods, launched in Massachusetts last year by a woman who wanted to make granola for women like her menopausal mom. In January, General Mills climbed on board, introducing Harmony cereal with soy protein, folic acid and a vanilla-almond-oat flavor that rated high in female focus groups. And this fall Quaker will roll out its Nutrition for Women oatmeal, which features extra calcium and iron and a feminized lavender backdrop behind the trademark white-haired Quaker...
What the new fem foods have in common is that they all trumpet nutrients that benefit women in particular, from the tried and true, such as calcium for preventing osteoporosis and folic acid for staving off birth defects, to sexy newcomers like soy, which is popularly believed to fight breast cancer and relieve the symptoms of menopause, though this is still unproved...
...selling bar in natural-food stores. Then there was the line of breakfast cereals from Zoe Foods, launched in Massachusetts last year by a woman who wanted to make granola for women like her menopausal mom. In January, General Mills climbed on board, introducing Harmony cereal with soy protein, folic acid and a vanilla-almond-oat flavor that rated high in female focus groups. And this fall Quaker will roll out its Nutrition for Women oatmeal, which features extra calcium and iron and a feminized lavender backdrop behind the trademark white-haired Quaker...
...What the new fem foods have in common is that they all trumpet nutrients that benefit women in particular, from the tried and true, such as calcium for preventing osteoporosis and folic acid for staving off birth defects, to sexy newcomers like soy, which is popularly believed to fight breast cancer and relieve the symptoms of menopause, though this is still unproved...