Word: followance
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...lookout for this kind of fraud, to call us," Obie said. "The lessons we've learned from Madoff are twofold. First, no matter how reputable the firm or individual is - and Madoff was highly reputable - you have to check them out. And second, as an agency, we have to follow up on every allegation, no matter who calls it in or how unsubstantiated it might...
...products, Tropicana orange juice, which it plans to print on packaging in the future. This innovative move both makes it easier for consumers to be savvy about the environment and holds companies to a higher standard during the manufacturing process. Other leading brands should follow PepsiCo’s lead in publishing carbon-footprint numbers, with the aid and the imperative of the government...
...advantages of listing carbon footprints, however, will only apply if the idea is applied on a large scale. PepsiCo should be applauded for its first efforts, but, in order to give meaning to the numbers, other companies must follow its lead. For example, PepsiCo’s investigations revealed that one half-gallon carton of orange juice costs the equivalent of 3.75 pounds of carbon dioxide. To most people who don’t spend their lives in laboratories, this number signifies absolutely nothing—yes, it is the result of growing oranges, running a factory, and transporting...
...Opium War, Afghanistan's entry for Best Foreign Language Film at this year's Oscars and the follow-up to Barmak's Osama, which won a Golden Globe in 2004, is a black comedy. Barmak wasn't expecting the making-of story to be quite as absurd. Still, he is sanguine. "All these disasters, this struggle and search, that's what making a film is all about," says the 46-year-old director. "It's the perfect parable for Afghanistan: nothing ever works the way you think it will...