Word: foma
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Dates: during 2000-2009
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...encore? DoCoMo's president and head cheerleader Keiji Tachikawa hoped to maintain momentum by moving quickly into high-speed mobile data transmission, so-called 3G networks. The company became the first in the world to offer full-fledged commercial 3G service last fall when it unveiled its FOMA (Freedom of Mobile Multimedia Access) system, a network so advanced it allows phones to download data-intensive graphics, MP3 music files and even to transmit video. But consumer acceptance has failed to match launch-day hype. Third-generation handsets cost three to five times as much as conventional phones. They are clunky...
...Takaharu Sue, a 30-year-old office manager in Tokyo, owns the latest 2G phone from DoCoMo and has no plans to upgrade. "At this point," he asks, "what's the point?" Only 42,000 FOMA handsets have been sold?far fewer than the 150,000 the company had modestly projected to move by March. While the company is publicly sticking to its forecasts, Tachikawa recently admitted that 3G uptake "is lower than we expected...