Word: fonda
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...Women Coming of Age, Fonda...
...stars are among the first participants in a TV genre still in its infancy: the instructional videocassette. As VCR machines have proliferated, so have how-to cassettes made expressly for the home market. A large chunk of them are exercise and fitness tapes, led by the best-selling Jane Fonda's Workout (which has sold 750,000 worldwide since its 1982 release). But hundreds of other how-to tapes are on the market, covering everything from auto repairs to making love. By plunking a cassette into their home machines, VCR owners can get beauty tips or financial advice, take...
...success of Fonda's workout tape--along with sequels like her Prime Time Workout and Workout Challenge--has inspired a horde of other celebrities to try getting Americans in shape via video. In Debbie Reynolds' Do It Debbie's Way, an exercise class sprinkled with familiar faces (Florence Henderson, Teri Garr, Shelley Winters) bends and stretches to big-band music while Debbie cracks jokes and offers encouragement. Considerably more demanding is Raquel Welch's Total Beauty and Fitness. The 44-year-old star folds her body into positions that will leave most of her viewers in awe. The macho Armed...
Despite the slow start, industry executives predict that how-to tapes will eventually catch on. "If you look at a bookstore," says Stuart Karl, president of Karl Home Video, producer of the Jane Fonda Workout, "best sellers make up 10% of the merchandise, and the rest is alternative programming--books on cooking, travel, self-help. The future of home video is the creation and translation of all these books to video." Observes Austin Furst, president of Vestron Video: "It's going to be a good business someday, but built brick by brick." All the industry needs now is a cassette...
...Women Coming of Age, Fonda...