Word: fontes
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Dates: during 2000-2009
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...conduct one of her experiments, Song compared the responses of subjects exposed to menu descriptions typed in a simple Arial font with responses from those exposed to identical dish descriptions in a harder-to-read Mistral font. Subjects in the latter group were more likely to conclude that the dish was hard to prepare and required great skill...
...looking at menus from around the country, the researchers created their own examples of easy and hard-to-read type and analyzed subjects' responses. The experiment was limited in its sample size, and the researchers focused primarily on the psychological effects that lead people to draw conclusions based on font style and presentation. Song says that based on her findings, she might recommend that if restaurant owners want to give consumers the impression that their food is complex and of special value, they should consider styling their menus accordingly...
...such as "red," "blue" or "yellow," printed in colors that are different from the color that the word actually names. So, the word "blue" might be written in green lettering, "red" would appear in blue, and so forth. The participant's goal is to name the color of the font he or she sees - an exercise of mental effort, called "directed attention," that requires people to override the immediate and automatic urge to simply read the word...
Galinsky expected that the empowered participants would be distracted by their own high-powered perch and would behave more impulsively, leading to more errors in recognizing the color of the font. Rather, he found the opposite was true. The students who were primed to feel devoid of power actually performed significantly worse than the powerful group - perhaps because the former group felt, as the study concludes, "guided by situational constraints... rather than by their own goals and values." In other words, low-power participants did not, in a way, feel in control of their own ability to complete tasks, feeling...
...little man fighting the big corporation, the inventor vs the exploiter, the young athlete whose talents would be used and abused by the establishment. In the Racer clan, Pops (John Goodman) is a mechanic turned car designer. Mom (Susan Sarandon) is the family's emotional center, a font of dewy wisdom. Older brother Rex (Scott Porter) is a champion racer who confides some of his Zen driving secrets to his younger brother Speed before mysteriously disappearing after a car crash. Years later, Speed (Emile Hirsch) is ready to carry on the Racer tradition, to win the big rallies against some...