Word: fonts
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...given to each of the company's 9,500 products were any less whimsical. No, what bothered Akerberg was the typeface. "I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea font," he recalls. "I could hardly believe it was true...
...IKEA's 2010 online catalogue features the Verdana font...
...this outrage over a font? For some designers, it's an issue of propriety - Verdana, which was invented by Microsoft, was intended to be used on a screen, not on paper. "It has open, wide letterforms with lots of space between characters to aid legibility at small sizes on screen," explains Simon l'Anson, creative director at Made by Many, a London-based digital-consulting company. "It doesn't exhibit any elegance or visual rhythm when set at large sizes. It's like taking the family sedan off-road. It will sort of work, but ultimately gets bogged down...
...main complaint that online protesters have, though, is that the newly adopted font is plain ugly. Especially when it's enlarged to, say, the size of a catalogue headline. Or worse yet, a billboard...
...would Ikea make such a change? The very ubiquity of Verdana seems to be part of the font's appeal. Freely distributed by Microsoft, the typeface allows Ikea to use the same font in all countries and with many alphabets. "It's more efficient and cost-effective," says Ikea spokeswoman Monika Gocic. "Plus, it's a simple, modern-looking typeface." (Read "The Store That Runs on a Wrench...