Word: foodes
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...there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television. "There is only one [children's] cereal brand in the U.S. that would be allowed to be advertised on TV in the U.K., and that's Frosted Mini-Wheats because of the amount of fiber," says Jennifer Harris, who spearheaded the Rudd research...
Cereal makers have responded to the obesity crisis by reducing calories, fat and sugar and boosting fiber and vitamins. Twelve of some of the country's largest food players - including Kellogg, General Mills and Quaker's parent company, PepsiCo - have promised to market only "better for you" foods to kids under 12. Of course, companies decide what counts as "better for you," ensuring that their products meet the standards. (Read "Watching TV: Even Worse for Kids Than You Think...
...wouldn't say there isn't still room for improvement," says Elaine Kolish, director of the industry's Children's Food and Beverage Advertising Initiative. "Could the sugar be less? Yes, but it's better to be 12 grams instead of 13 or 14 or 15, and that's what the companies have moved away from...
...pictures of what makes you eat more food...
...security guard's job is much like that of any cop on the beat. That afternoon Cooper investigated a report of suspicious activity from one of the neighborhood's few markets. (The suspects, sitting in a brown minivan, turned out to be selling state-issued cards used to buy food.) He continued his patrol, eyeing the men walking up and down the street. "If you notice a guy stopping and staring" at a house, Cooper says, "he's obviously up to no good." Especially suspicious are people who walk up to homes and stuff flyers into doors. Sometimes they...