Word: foodes
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...closure was announced in a memo from Condé Nast CEO Chuck Townsend that brought other grim tidings: the company also folded Elegant Bride and Modern Bride into Brides magazine, which increased its circulation to monthly, and closed parenting title Cookie. But it was Gourmet - the grande dame of food periodicals - that struck most deeply at the hearts of epicures and magazine fans, who were bemused by the fact that Bon Appétit, the lower-brow of the company's two foodie titles, simmered on. (See the top 10 magazine covers...
...hard facts are that Gourmet, whose whole reason for being was its lushness, was an expensive magazine to produce. It had a famous editor, Ruth Reichl, a former food critic of the New York Times and the author of several best sellers. Since taking over in 1999, she steered the periodical to three National Magazine Awards. That level of achievement is pricey, and at just over 900,000 subscribers, Gourmet had only about two-thirds of the readers of Bon Appétit. Plus, it made less money per page of advertising. (Read "From Natural Disaster Comes ... an Instant Magazine...
Because of its place in the Condé Nast family, Gourmet had been able to attract fashion and perfume ads when times were good. But as the economy tightened, non-food advertisers didn't see the magazine as vital to their campaigns, while packaged-good companies didn't see a luxury book as key either, and travel advertising, another of its pillars, fell away...
While Los Angeles-based Bon Appétit survives, its future is not all tarts and champagne. Upstart magazines from big names including Rachael Ray and the Food Network are making the ad market more competitive. And CEO Townsend warned that every magazine will have to shave its budget...
Ever wonder why some youngsters approach food as an adventure and others insist on mono-meals of mac 'n' cheese? Turns out kiddie palates don't happen by accident. Studies show that children prefer the flavors they experience early on, including while they're in the womb. A pediatrician is drawing on that research to help get more pregnant and nursing women to eat healthy, varied diets - because doing so will make their babies predisposed to eat what's good for them...