Word: foodes
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There is no greater spectacle in the hamburger universe than the annual Rachael Ray Burger Bash, held at the South Beach Wine & Food Festival in Miami. At this year's gastronomic gathering, which took place on Feb. 25, I tried all the burgers and talked to all the chefs, and one thing is clear: the hamburger is at a creative crossroads. (See pictures of Rachael Ray's culinary career...
...just at the Burger Bash, but also in the omnipotent market, where fortunes rise and fall over the narrowest bits of brand differentiation. (Take away Ronald and the King, and only an expert can tell the basic McDonald's and Burger King hamburgers apart.) (See the 10 worst fast-food meals...
...pure love of the game, without even a restaurant to promote, and they looked almost stricken when they didn't win. But winning is hard, with everyone bashing their head on the ceiling of burger perfection. (See a video of Americans competing in the Bocuse d'Or food contest...
...examples of perfection rather than creation. (To be fair, both have great specialty products - the Shack a remarkable breaded portobello burger, and Bill's a double-patty onion-and-butter Fat Cat on an English muffin. But those aren't really core products, as they say in the fast-food business...
Josh Ozersky is a James Beard Award-winning food writer and the author of The Hamburger: A History. You can listen to his weekly show at the Heritage Radio Network and read his column on home cooking on Rachael Ray's website. He is currently at work on a biography of Colonel Sanders...