Word: foodes
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...Over Christmas break, he managed to lose weight, but only because his mother kept him on the program. When he returned to campus in January, he mysteriously started gaining. His therapist wonders whether he didn't smuggle in some candy. (See pictures of what makes you eat more food...
...Cultural messages that get into your nervous system are very common and make you behave certain ways," says neuroscientist Read Montague of Baylor College of Medicine. Advertisers who fail to understand that pay a price. Lindstrom admits to being mystified by TV ads that give viewers close-up food-porn shots of meat on a grill but accompany that with generic jangly guitar music. One of his earlier brain studies showed that numerous regions, including the insula and orbital frontal cortex, jump into action when such discordance occurs, trying to make sense...
...play, birdsongs and lapping water in the sportswear, fragrance and formal-wear sections. Lindstrom is consulting with clients about employing a similar strategy in European supermarkets, piping the sound of percolating coffee or fizzing soda into the beverage department or that of a baby cooing into the baby-food aisle. (See the top 10 TV commercials...
...recently spent an entire week eating only food that I had shrink-wrapped and cooked in tepid water for an inordinate amount of time: eight hours for a chicken breast, 24 hours for a steak, 36 hours for short ribs that came out rare. Although this culinary method may sound fit for a survival camp, a growing number of foodies are embracing sous vide, French for "under vacuum," as the ideal way to slowly cook meat in its own juices. (Watch TIME's video "Sous Vide: Your Food Takes a Bath...
...sous vide's selling points is that water is a much better conductor of heat than air is. Set a water bath to 145°F (63°C), and food will reach that temperature and stay there. (Contrast that with the need to quickly remove meat from an oven or a grill lest it turn into a hockey puck.) Sealing food in plastic also ensures that no flavor or nutrients will seep out. Depending on what kind of food you're cooking and how tender you want it, you drop your pouch of food into water in the morning...