Word: fool
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...probably run into your professor on the way. Dream: You go on a wild quest to find the queen. After much toil and trauma, you are finally granted an audience, only to become mute as you are finally introduced. Prediction: You will make a fool out of yourself in front of Drew Gilpin Faust. Dream: You make friends with leprechauns and some of the guys from “Where the Wild Things Are”, lots of random people show up, and you make a speech in a foreign language...
...findings are presented in a chapter of a new book, Eyetracking Web Usability, by Jakob Nielsen and Kara Pernice of the consultancy Nielsen Norman Group. Don't let the bland title fool you: what Nielsen and Pernice have done is track the eye movements of hundreds of people as they navigate websites, looking up advice on how to deal with heartburn, shopping for baby presents, picking cell-phone features, learning about Mikhail Baryshnikov. By bouncing infrared beams off a person's retinas and recording head movements with a camera, the researchers were able to deduce what sort of ads garner...
...style is very traditional without being too formal,” Mankiw says. “We have some mementos, like old family heirlooms and photographs, mixed with more modern pieces like guitars. I fool around with the guitar myself...
...that's not exactly the same as the White House's charge that Fox is essentially a political operation. But it suggests that those "fair and balanced" ads don't fool the people actually watching the stuff. Fox isn't alone, though: the survey showed that far more viewers saw ABC, CBS, CNN, MSNBC and NBC as liberal than saw them as conservative. (See pictures of NBC's Tom Brokaw...
...invest in organizations that do performances or comedy then sensibility changes. It will take a generation but suddenly, the martyr will become a Don Quixote. Don Quixote thinks he is a great character but everyone else thinks of him as a fool. It would turn the martyr into somebody who presumes way too much about himself. It wouldn't eliminate terrorists but it would undermine the culture that promotes suicide terror...