Word: footprinters
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...city of Abu Dhabi, with row after row of solar panels angled to the Middle Eastern sun like bathers lying poolside. The solar farm is the earliest tangible part of Abu Dhabi's Masdar City, a $22 billion project designed to be the world's first zero-carbon-footprint, zero-waste settlement--the embodiment of this oil-rich Arab city's surprisingly green dreams. "This is bringing attention and capital from around the world to Abu Dhabi," says Khoreibi. "We're going to use this as a launching pad for clean development...
...business as usual in Abu Dhabi is extremely carbon-intensive. Gasoline costs less than 50˘ a gal. (13˘ per L), and public transport is all but nonexistent. The World Wildlife Fund says the U.A.E. has the biggest per capita carbon footprint in the world, and parched Abu Dhabi uses more water per person than anywhere else. There are no plans to put a price on carbon, as even the U.S. is considering. Lehmann and others would prefer to see Masdar spend its billions greening Abu Dhabi itself, not building an entirely new settlement in vacant desert. "We have to have...
Energy efficiency and waste reduction should be no-brainers - both factors contribute directly to the bottom line. But an even more encouraging trend from 2008 is the inclusion of a company's carbon footprint in the calculation of its financial targets. Businesses now increasingly measure and work to minimize their carbon footprint, even reporting their efforts in publications like the Carbon Disclosure Project. In part, that's because CEOs are simply greener today than they've ever been, but also because, with a new President in the White House promising carbon cap-and-trade legislation and the world working...
...open list about the selection of vegetarian options on the HUDS menu. “We decided to bridge the idea of sustainability and vegetarian food,” said Winthrop EcoREP Jonathan B. Steinman ’10. “Most vegetarian food has a smaller carbon footprint than meat-based food.” Steinman is also a Crimson sports writer. Serie Demelo, a HUDS general manager, emphasized that all the ingredients used at the event are normally served in the dining hall. She also said that leftover ingredients would be incorporated into the next day?...
...commercials for foot pads that suck the toxins from your body are very straightforward: smack the cushions onto the soles of your feet, and overnight, the ads claim, you will sweat out metals, minerals and any other accumulated nastiness. Who wouldn't be appalled by the brown footprint left the next morning by a body newly unburdened of pollutants? And who wouldn't dial that toll-free number right away, credit card in (toxin-laden) hand? (See the best and worst Super Bowl commercials...