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...refreshing angle, even if he seems half-ready to douse them in Gatorade. Readers' reactions will likely hinge on whether they consider the Super Bowl the apotheosis of sport or of marketing. For many, the game - whose broadcast reaches some 100 million viewers and possesses an economic footprint larger than the GDP of 25 nations - has had its appeal overshadowed by the neon-lit, focus-grouped spectacle that surrounds it. St. John anticipates those sentiments. "Sure, this billion dollar game harbors the crass and the commercial," he concedes. "But for a few short hours at least, the truly base...

Author: /time Magazine | Title: Behind the Scenes at the Super Bowl | 1/29/2009 | See Source »

...require Fiat to sink any cash into the Chrysler. Nevertheless, the Italian industrial group would get the initial 35% stake along with access to Chrysler's assembly plants and its distribution network, which stretches across North America. The companies have long been considered a good "fit" because Chrysler's footprint in North America complements Fiat's strength in Europe and South America. (See the best cars from the 2009 Detroit Auto Show...

Author: /time Magazine | Title: So Who Owns Chrysler Now? | 1/23/2009 | See Source »

...desert outside Abu Dhabi, with row after row of solar panels angled to the Middle East sun like bathers lying poolside. The solar farm was the first tangible evidence of Abu Dhabi's Masdar City, a $22 billion project that is planned to be the first zero-carbon footprint, totally renewably powered settlement - a monument to the use of technology to conquer hydrocarbons. "This is bringing attention and capital from around the world to Abu Dhabi," says Khoreibi. "We're going to use this as a launching pad for clean development...

Author: /time Magazine | Title: An Enviro Utopia — in the Abu Dhabi Desert | 1/19/2009 | See Source »

...tea.Wissner-Gross later denied that this claim was included in his study, which he said was about web-usage in general, not Google in particular.Google is combating the Sunday Times’ article, which declared that “Google is secretive about its energy consumption and carbon footprint,” and that it “generates high levels of C02.” According to the publication, one Google search emits 7 grams of carbon dioxide—about half of the 15 grams discharged when boiling water in a kettle.Later that day, Google?...

Author: By Ellen X. Yan, CRIMSON STAFF WRITER | Title: Fellow Caught Up in Media Controversy | 1/13/2009 | See Source »

Jillson said that solar Wi-Fi was part of a larger project to reduce the Square’s carbon footprint...

Author: By Betsy L. Mead, CRIMSON STAFF WRITER | Title: Solar Devices To Power Wireless Access in Square | 12/11/2008 | See Source »

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