Word: footsmart
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...anthrax worries gave Caroline Ernst, director of e-commerce at FootSmart, a health-care products firm based in Norcross, Ga., the idea to tell customers by e-mail that the company's catalog was in the mail. Result: a 20% increase in sales. More e-mail ads now contain songs or video clips, such as the messages, with a 30-sec. trailer, promoting the Kevin Costner film Thirteen Days. If you have a microphone and speakers on your computer, clicking on links in some e-mail messages will connect you to a call center where sales reps can answer your...
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