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Word: footsmart (lookup in dictionary) (lookup stats)
Dates: during 2002-2002
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Usage:

...anthrax worries gave Caroline Ernst, director of e-commerce at FootSmart, a health-care products firm based in Norcross, Ga., the idea to tell customers by e-mail that the company's catalog was in the mail. Result: a 20% increase in sales. More e-mail ads now contain songs or video clips, such as the messages, with a 30-sec. trailer, promoting the Kevin Costner film Thirteen Days. If you have a microphone and speakers on your computer, clicking on links in some e-mail messages will connect you to a call center where sales reps can answer your...

Author: /time Magazine | Title: E-Marketing: You've Got Ads! | 1/14/2002 | See Source »

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