Word: footwear
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Dates: during 1970-1979
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...Cartier first designed it in 1917 to commemorate the U.S. Tank Corps in France Advertising campaigns, such as the one for Black & Decker power and home workshop tools, increasingly stress quality and craftsmanship. Thom McAn, once the proud purveyor of low-cost shoes for kids, now also promotes upscale footwear for women, and ads extoll features like cushioned and arched insoles for its new line of track shoes. Maytag Co. commercials emphasize that their repairmen are "the loneliest people in the world" because the company's washing machines are so well made that nobody needs to have them repaired...
...WERE A KID in suburbia, your parents fought about the furnace, your mother's weekly grocery allowance, the missing pair to dad's tennis socks. They got divorced, saw psychiatrists, remarried other people with whom they could continue to wrestle over footwear and the price of broccoli. Your life had problems...
Kicking up a storm in Western footwear...
...born buddy Mickey Mantle introduced him to them, Martin plans to open a chain of Western boutiques. The specialty: boots. His first shop, Billy Martin's Western Wear Inc., opened last week in Manhattan, and Mantle, Whitey Ford and Phil Rizzuto stopped by to check out the fancy footwear. "It's just a sideline," cautioned Martin, who has a commitment to manage the Yankees again in 1980. To keep in touch, he has roped in all the Yankees to come to a social at the store next month and has even issued a welcome, pardners, to the Mets...
...came the title of his brand-Adidas; of a heart attack; in Herzogenaurach, West Germany. Dassler and his brother entered the shoe business in 1920, but split after World War II to form fiercely competing firms. With some $700 million in sales yearly, Adidas leads the field in athletic footwear; his brother's company, Puma, is a distant second...