Word: footwear
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Dates: during 2000-2009
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...room at the Rome Cavalieri Hilton, where the only lions on hand were made of marble. We dressed for the part in crimson tunics with rope belts and the kind of strappy sandals that were the height of fashion in the year A.D. 1. The Cavalieri Hilton has the footwear handmade...
Walk into Steve & Barry's sprawling New York City store, and a perplexing sign greets you: DUE TO LIMITED SUPPLY AND TO BE FAIR TO ALL CUSTOMERS, STARBURY FOOTWEAR IS LIMITED TO TEN PAIRS PER PERSON, PER DAY. Yeah, right. Ten pairs of quality, star-endorsed basketball shoes? Don't you need a second mortgage for that...
...years, ridiculously priced brand-name shoes have dominated athletic footwear: LeBron James' new shoe, from Nike, costs $140; the latest Air Jordans rise to $175. In fact, kids have been killed for the latest "cool" sneaker. But the Starburys, sold exclusively at Steve & Barry's, cost just $14.98, and consumers have been scooping them up like shrimp at a buffet. In the two months after their August 2006 debut, Steve & Barry's sold over 3 million pairs. And the cheap-shoe love has lasted. "C'mon, this is the best thing that has happened in a long time," says Curtis...
...Starbury brand has helped raise the Steve & Barry's profile. The retailer is known for its cheap casual and college-themed clothes and was looking for a way into athletic footwear when it got word that Marbury also wanted to market an inexpensive shoe. The privately held company had 120 outlets before the Starburys launched; it will have 270 by year-end. Its president, Andy Todd, admits margins are "tight" on a $15 sneaker, but the company controls costs by spending little on advertising, for example--letting the stars generate the buzz...
...understandable, but it ought not be a factor that contributes to her career success. When it comes down to it, CEOs look best when they’re qualified and competent. They look best in corner offices, or at the heads of conference room tables, or on their Blackberries. Footwear (or gender) has very little to do with...