Word: footwear
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...result is a product that could completely transform the way we run. "Nike Plus is not just another product aimed at improving the cushioning of the footwear," says Matt Powell, an analyst at SportScanInfo, an athletic-footwear research firm. "It gets at improving the experience for the runner, at building a community...
...Nike Plus to market in July 2006, marketing chief Trevor Edwards brought together managers from apparel, technology, research, footwear design and music, all working with Apple on the technology. "The best teams get a little borderless," says Michael Donaghu, Nike's director of footwear innovation. "We got really borderless, much more than we have on some other ideas...
Nike Plus faces some stiff challenges. Sure, Nike is gaining market share in running, but consumer tastes are shifting away from that type of shoe. According to market-research firm NPD Group, fashion-themed sneakers overtook running shoes as the top-selling category in the athletic-footwear market in July 2007 for the first time. "The athletic-footwear market will see some tough sledding for the next couple of quarters," says John Shanley, an analyst at Susquehanna Financial Group...
...three thousand miles away from my California home, I feel particularly distanced from my suburban life when I consider my newly formed footwear habits. Moving into my freshman dorm forced me into fuzzy slippers to combat the Boston winter and into shower flip-flops for the communal bathrooms of Stoughton South. These Cantabridgian customs were not so disturbing: I maintained the indoor-outdoor divide, rarely violating my ingrained sense of hygiene...
...high-heeled habits of New York women baffle my Californian comfort-oriented sensibilities. Even in the face of metal grates and cracked sidewalks, the often dress-coded nightlife prompts Manhattanites to slip on sexy stilettos, whose elegant curves reveal well-manicured toes. But unlike the daytime pumps, this evening footwear lasts the duration of the night—from dinner to bar to club—without the respite of commute-time costume changes...