Word: footwear
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Dates: during 2000-2009
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...first time British impresario David Sefton attended the summer arts festivals in Edinburgh, he shared a cramped apartment with a feminist comedy group called Sensible Footwear and a stand-up duo called the Brown Paper Bag Brothers. As offbeat as their names might suggest, they fit into the Edinburgh scene perfectly. Known for showcasing obscure acts and up-and-comers, along with more classical fare, these festivals are fertile grounds for talent scouts. Now, 20 years later, Sefton is still mining the Edinburgh festival grounds each summer. "There are a lot of companies I discovered in Edinburgh that I went...
...Nike and Reebok--have developed new technologies, from ice vests to metal tape to ventilated shoes, to keep athletes cool in the ancient city. The companies hope Olympic gold will trickle into the bottom line. "The Olympics provide a great opportunity for these companies to create demand for their footwear and apparel," says Mitch Kummentz, senior analyst at D.A. Davidson & Co., an investment bank and research firm based in the Northwest. "Performance products have gained favor among the fashion conscious. Once we get into the Games, this trend should accelerate...
...Finally, footwear gets smart. The new Adidas 1 is the first running shoe to adjust its cushioning levels automatically during a jog. With every step, a magnetic sensor in the heel measures the force exerted by a runner and transmits this data to a microprocessor under the arch. The chip drives a tiny cable system that adjusts the heel, which gets harder to cushion the blow when your tired feet are pounding the pavement and then softer to relax them while walking across the lawn. The shoe might also relax your wallet: the Adidas 1 will retail at $250 when...
This morning, the Adidas “Originals Store” will open its doors to the Cambridge crowd, selling reintroduced clothing and footwear from its classic lines...
...hand last night to explain how the originals merchandise is chosen was Jon Wexler, who is in charge of selecting Adidas footwear for the U.S. market...