Word: footwear
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Dates: during 2000-2009
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...only thing I can liken it to is when companies like Nike injected technology into footwear and revolutionized the market, creating a billion-dollar industry. It's as revolutionary as that," says Marshal Cohen, chief industry analyst of the NPD Group. "In the climate that's being established, celebrities could certainly build an empire that would put them on the financial charts. Would they be similar to Calvin? No. But could they be as important...
...pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban--with a flute and a woven, cobra-filled basket--and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India of Super Bowl importance, Pepsi launched a fluorescent-blue cola...
...pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban?with a flute and a woven, cobra-filled basket?and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India of Super Bowl importance, Pepsi launched a fluorescent-blue cola...
...world of fashion design--not sports--is the primary inspiration for the performance-oriented sneaker. First Paul Smith and Jil Sander teamed up with Puma. Then Reebok Classics kicked off a limited-edition trend, signing up Japanese artists such as Imai Toons and Risa Fukui to splash its footwear with Japanimation-inspired graphics. Hot on their heels is Y-3, Yohji Yamamoto's collaboration with Adidas. Fashionistas are scrambling to score their futuristic-looking unisex footwear for fall, including the ski-boot-like creation shown here. These are surely not for the foul line. --By Kate Betts
...when it debuted last summer. Not as operatic as The Sopranos, as sleek as Six Feet Under or as trendy as Sex and the City, it was not the kind of show that becomes an automatic pop-cult reference for op-ed columnists or lands articles about its stars' footwear in IN STYLE. Like its underfunded, workaday cops, it just plugged away until it outshone anything else...