Word: footwear
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Dates: during 2000-2009
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...tatami floor. The $195 a night includes a traditional dinner of sashimi, clear soups and grilled fish. Wherever you stay, pay attention to Japanese etiquette. Shoes should be removed and exchanged for slippers whenever entering a traditional hotel or restaurant. Visits to the restroom require yet another change of footwear; the inevitable lapse will set off a chain reaction of tittering on the part of the staff. Thankfully, they're more forgiving than the lord of the Shimabara clan...
...comeback classic. When Dr. Scholl's Exercise Sandals debuted in 1948, the wooden slip-ons were promoted as a means to flex the foot, strengthen the arch and tone leg muscles. In the 1970s they peaked in popularity, not as an orthopedic shoe but as inexpensive hippie footwear. Today the sandals with the trademark gold buckle and unmistakable staccato ticking sound are back. "Sales are up 630% from last year," says Alan Johnson, a buyer for Shoes.com "It started in January as a very metropolitan craze. Now they've spread to every corner." Their resurgence was probably boosted by Carrie...
...golden rule is that for men and women, fashion is as important as technology. With that in mind, the women's market offers unlimited possibilities. Women account for only one-third of the $14 billion in annual athletic-footwear sales, but evidence suggests they would be willing to spend more. "Women tend not to be price sensitive. They will pay full price," says Carol Murray, senior analyst for apparel and footwear at Salomon Smith Barney. "And it's clear that color and fashion are as important to women as performance...
...Nike can snag Michael Jordan, tack his name onto a shoe and watch as pair after pair fly out of Athlete's Foot stores everywhere. For women, designers have to find another way to generate sales. Thus Martin Lotti, Nike's global creative director of women's footwear, travels the world seeking visual inspiration that he can combine with the company's technology. As he puts it, "If you have an ugly shoe, no one is going...
...Angeles in mid-March. Still, for all of Nike's technological and marketing prowess, the Portland, Ore., company may have picked a fight in the wrong ring. "When you open the door to the fashion sector, there are so many more players," says Michael Atmore, editor in chief of Footwear News. "Skechers has done an incredible job. Puma is very hot, and Adidas and Reebok are making every effort to fight for their share...