Word: footwear
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Even if you don't give a hoot about antibacterial soaps and surfaces, here's one good reason you might consider buying a pair of antibacterial shoes or boots: odor control. That's right--the fewer microbes taking root in your footwear, the better your shoes and feet are likely to smell. Teva's entire 2002 line of sandals will be coated with AgION's silver-based antimicrobial compound. Many hunting boots from Rocky Boots (shown below), Georgia Boot, LaCrosse Footwear and Thorogood Footwear already incorporate...
Some Latin American countries are trying to use the new mood in Washington to get trade openings they have sought for years. They want tariff reductions on products ranging from T shirts to footwear, leather goods to sugar. Colombia is struggling to move through Congress an expanded Andean Trade Preferences Act that would establish a graduated duty system, starting with no tariff, for textiles and apparel. "An important number of U.S. buyers shy away from Colombia because of the internal conflict," says Ronald Bakalarz, president of Stanton & Co., a Bogota-based footwear company. "But the more employment we create...
WILL IT LAST? Until Nike and fellow footwear makers get tired of profits...
...once in a long time, Fireman can afford to gloat--and even hint that Reebok might again have a shot at unseating Nike, the champion of footwear. The roster of top athletic talent and deals with the NFL and the NBA have turned Reebok from an also-ran into a contender for domination of the athletic-apparel market. Sure, Nike owns 36% of the U.S. sneaker business right now, compared with Reebok's 11%. But the league deals represent a long-term threat to the Swoosh. For one thing, it means that if Michael Jordan returns to the game...
...course, Fireman knows that gizmos won't bring down Nike-- unless Reebok has a lot of well-marketed attitude to go with them. He calls this "the Cool Factor"--the mysterious marketing mojo that powers the $11 billion athletic-footwear market. That's where Iverson comes in, with his tattoos, corn-rowed hair and 'hood bravado. Allen is indispensably cool, which is why, a few months ago, when Reebok was the object of shrill protests over the obviously homophobic, misogynist lyrics in the basketball star's debut rap song, Fireman stood by his man. "I didn't agree with...