Word: for-profit
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Dates: during 1980-1980
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...editor, disagrees. "For years the Government has granted tax advantages to organizations that use their profits for socially useful purposes," says he. "And public television serves a useful purpose." Nonprofit publications are exempt from most taxes and save up to 50% on postal rates -a big edge over for-profit magazines, whose postal bills have increased some 450% since 1971. These concessions are enjoyed by an increasingly broad range of publications. Of the 35,000 periodicals regularly sent through the mails, 10,000 or so now get some nonprofit subsidies. They range from shoestring religious and labor newsletters...
...went nonprofit. "How does the Government expect privately held magazines to survive?" asks Zuckerman. Geo, an expensively produced monthly introduced in the U.S. last year by West Germany's Gruner & Jahr, goes up against the nonprofit National Geographic, Natural History and Smithsonian. It is not easy. As a for-profit enterprise, Geo finds it must charge subscribers $3 a copy, vs. National Geographic's per-issue price of 790. Says Geo Editor in Chief Harold Kaplan of his nonprofit competitors: "They cover the same ground we do, sell a slew of ads, but pay no taxes...