Word: forayed
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Sold is not McCormick's first foray into controversial material. Her much lauded debut novel, Cut, which sold nearly 400,000 copies, is the first-person story of Callie, a girl who has been institutionalized for cutting herself. Not everyone likes McCormick's gritty approach. Some librarians have declined to buy Cut, fearing copycat behavior...
Another element of VW's strategy involves heading downmarket, reversing a silly foray into the luxury segment with its $68,000-plus Phaeton sedan, which flopped. The company has slashed sticker prices on the Jetta (lowered $1,400, to $16,500) and Rabbit ($1,000, to $15,000), hoping to recover profits with higher volume. And future models won't contain as many standard features, according to Hallmark. The idea is to produce cars that can compete more effectively in the midmarket. Designing cars for the local competitive landscape is precisely what the Japanese have done for decades, of course...
Ganeshananthan, whose second book is still in progress, also said that her journalistic background helped her in her first foray into fiction...
Ganeshananthan, whose second book is still in progress, also said that her journalistic background helped her in her first foray into fiction...
There have, however, been a couple of notable nonstarters. The London Futures and Options Exchange halted its property futures in 1991 four months into trading, after a scandal erupted over dummy trades. In 1993 the Chicago Board of Trade, with help from Shiller and Case, readied its own foray but then pulled the plug prelaunch. The nature of houses is an impediment, says Craig Pirrong, professor of finance at the University of Houston, because speculators crave volatility and home prices change slowly--and even within one city, there can be vast differences in values...