Word: forayed
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...businessman as smart as Kirch get into such a mess? Like media groups all over the world, the global economic downturn and the consequent slump in advertising have hurt the Kirch group. But most commentators trace his current troubles back to his foray in the 1990s into German pay-TV. Estimates suggest that by 1996, Kirch had invested close to $5 billion in digital technology and programming for pay-TV services. In 1999, he spent $1.27 billion to gain control of Premiere, his flagship pay-TV service. It was one risk too many. Since the start of 1999, KirchPayTV...
...example is the iPod, Apple's stylish music player and its most recent foray into the consumer-electronics business. Jobs says Apple is on track to break analysts' best estimates and sell $50 million worth in the last quarter of 2001 alone. The cigarette-pack-size MP3 player is so popular that people have been coming into Apple stores to buy their first Macs, just to use the iPod, he says. (The company launched its own retail stores last year--Jobs redesigned the floor plan at the last minute, of course...
This year's shocking irony: the lights are on in California, but there's nobody home at Enron. Earlier this year energy shortages caused rolling blackouts that shut down factories and stranded people in elevators. A half-baked foray into deregulation caused the state to pay unbudgeted billions of dollars to energy producers to wheel some juice its way. GOVERNOR GRAY DAVIS blamed the shortage on out-of-state corporate "pirates," such as Enron and Entergy...
...PRADA EPICENTER STORE, NEW YORK CITY Rem Koolhaas had never done a store before Miuccia Prada approached him, but he had researched shopping while teaching at Harvard. His first foray into retail is a brainy roller coaster of a store with a precipitous dip, moving carriages of clothes and magic mirrors that let you see front and back at the same time. The dressing rooms alone, with glass doors that frost over at the touch of a button and a closet that transmits information about your chosen garment onto a screen, will make this a must-stop shop...
...Prada Epicenter Store, New York City Rem Koolhaas had never done a store before Miuccia Prada approached him, but he had researched shopping while teaching at Harvard. His first foray into retail is a brainy roller coaster of a store with a precipitous dip, moving carriages of clothes and magic mirrors that let you see front and back at the same time. The dressing rooms alone, with glass doors that frost over at the touch of a button and a closet that transmits information about your chosen garment onto a screen, will make this a must-stop shop...